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Story summary
- Alibaba Group Holding Ltd. reports a 12% rise in advertising returns from its AI-driven e-commerce investments.
- It will invest 380 billion yuan (about $53 billion) over three years to expand AI and cloud infrastructure.
- Kaifu Zhang, Alibaba Group's vice president, says AI tools like personalized search and virtual try-ons drive gains.
- Ahead of Singles Day on November 11, the company expects AI to boost gross merchandise volume and profitability.
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