Story perspectives

Smucker Sues Trader Joe's Over Uncrustables Trademark Infringement

10/17/2025

Summary

Story summary

J.M. Smucker Co. filed a federal lawsuit against Trader Joe's over trademark infringement tied to Uncrustables.
Smucker asserts Trader Joe's Crustless Peanut Butter & Strawberry Jam Sandwiches imitate Uncrustables' design and packaging, including crimped edges and a blue color scheme.
Smucker seeks damages and asks Trader Joe's to cease production and destroy related materials.
The suit highlights tensions between established brands and private-labels in the competitive food market.

History

Historical Context

The 2008 Supreme Court ruling in *Matal v. Tam* reinforced First Amendment protections for trademarks, allowing companies like J.M. Smucker Co. to defend their brand identities. This decision emerged from ongoing trademark disputes, such as McDonald's Corp. v. Druck, highlighting tensions between established brands and private-label products in the competitive food market, where brand perception significantly influences consumer choices.

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Story summary

J.M. Smucker Co. filed a federal lawsuit against Trader Joe's over trademark infringement tied to Uncrustables.
Smucker asserts Trader Joe's Crustless Peanut Butter & Strawberry Jam Sandwiches imitate Uncrustables' design and packaging, including crimped edges and a blue color scheme.
Smucker seeks damages and asks Trader Joe's to cease production and destroy related materials.
The suit highlights tensions between established brands and private-labels in the competitive food market.

1 / 2