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H-E-B Unveils Limited Edition Metal T-Shirts Collaboration

10/17/2025

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Summary

Story summary

H-E-B is launching a collaboration with Nashville designer Connor Dwyer to produce metal-themed T-shirts.
The partnership followed Dwyer’s viral mock-up for an H-E-B shirt that prompted strong customer interest.
A limited run of 1,000 shirts will cost $35 and start October 10.
H-E-B marketing director Giovanna Dimperio says the project engages a niche audience and supports a nonprofit.

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Story summary

H-E-B is launching a collaboration with Nashville designer Connor Dwyer to produce metal-themed T-shirts.
The partnership followed Dwyer’s viral mock-up for an H-E-B shirt that prompted strong customer interest.
A limited run of 1,000 shirts will cost $35 and start October 10.
H-E-B marketing director Giovanna Dimperio says the project engages a niche audience and supports a nonprofit.