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Apple Secures $750M Exclusive Formula 1 Streaming Rights

10/17/2025

39 4 Full Breakdown

Summary

Story summary

Apple Inc. secures exclusive U.S. broadcasting rights for Formula 1, starting in 2026, for five years at about $750 million.
Apple TV will stream all F1 races, including practice and qualifying, with some events free.
The deal follows the global gross of F1: The Movie at $629 million.
Apple plans enhanced viewing with innovative features and integration across Apple Music and Apple Fitness+.

History

Historical Context

In 2016, Liberty Media acquired Formula 1 for $8 billion, aiming to enhance its global presence. This acquisition spurred significant revenue growth, particularly in media rights, which reached an estimated $22.42 billion in the U.S. by 2019. Apple's recent $750 million deal for exclusive U.S. broadcasting rights exemplifies the trend of tech companies investing in sports, reshaping audience engagement.

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Story summary

Apple Inc. secures exclusive U.S. broadcasting rights for Formula 1, starting in 2026, for five years at about $750 million.
Apple TV will stream all F1 races, including practice and qualifying, with some events free.
The deal follows the global gross of F1: The Movie at $629 million.
Apple plans enhanced viewing with innovative features and integration across Apple Music and Apple Fitness+.

1 / 2