Understanding the Impact of Ultraprocessed Foods on Health

A recent report titled "Disconnected," released by the Non-GMO Project, highlights significant gaps in consumer understanding and behavior regarding ultraprocessed foods (UPFs). The report identifies four main issues: a knowledge gap, where 70% of shoppers attempt to avoid UPFs but struggle to identify them; a behavioral gap, with consumers underestimating their UPF intake; a trust gap, as food companies are among the least trusted sources of food information; and a control gap, where nearly two-thirds of Americans desire more control over their food choices. The findings stem from a June 2025 survey of 1,003 U.S. adults conducted by Food Integrity Collective and Linkage Research. Notably, 57% of respondents indicated that the level of processing influences their purchasing decisions more than organic or non-GMO labels.

Non-GMO Project Unveils Consumer Research on Ultraprocessed FoodsThe majority of kids’ calories come from ultraprocessed foods, data showsEatingWell

Data from the National Center for Health Statistics reveals that children in the United States derive over 60% of their calories from UPFs. This category includes many packaged snacks that are often low in dietary fiber and high in unhealthy fats, sugars, and salt. The study, which analyzed data from the National Health and Nutrition Examination Survey, found that children aged 1 to 18 consume approximately 62% of their calories from these foods, compared to 53% for adults. The primary sources of calories from UPFs among children include sandwiches, sweet bakery products, savory snacks, pizza, and sweetened beverages.

The majority of kids’ calories come from ultraprocessed foods, data showsTechnology NetworksEatingWellUltra-processed foods are everywhere – including in your healthy snacks. Here’s how to stop them killing your health

Research indicates a strong link between high consumption of UPFs and an increased risk of cardiovascular diseases. A study involving 63,835 adults from the French NutriNet-Santé cohort found that diets rich in high-quality, minimally processed plant-based foods are associated with a 40% lower risk of cardiovascular disease. Conversely, diets high in low-quality, ultraprocessed plant-based foods significantly increase cardiovascular risk. This underscores the importance of considering both the nutritional quality and processing level of foods in dietary assessments.

Technology NetworksUltra-processed foods are everywhere – including in your healthy snacks. Here’s how to stop them killing your healthThe majority of kids’ calories come from ultraprocessed foods, data shows

Concerns extend beyond nutritional content to the packaging of ultraprocessed foods. Studies have detected microplastics and phthalates in the blood and semen of individuals consuming UPFs, raising questions about the health implications of these contaminants. The presence of synthetic chemicals in food packaging may contribute to health risks, although the exact origins of these substances remain unclear.

Ultra-processed foods are everywhere – including in your healthy snacks. Here’s how to stop them killing your health

Experts argue that the prevalence of UPFs in diets is alarming, given their association with various health issues, including hypertension, cardiovascular disease, and metabolic disorders. James Witts notes that many UPFs are marketed as healthy options, which can mislead consumers. Romain Barres emphasizes that these foods often contain ingredients not typically found in home kitchens, complicating consumer choices.

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The Non-GMO Project is responding to these challenges by launching its Non-Ultraprocessed Foods (Non-UPF) Verification program, aimed at helping consumers navigate the complex landscape of food processing. This initiative is part of a broader effort to reconnect consumers with healthier food options and promote transparency in food labeling.

Non-GMO Project Unveils Consumer Research on Ultraprocessed Foods

• “Food is not making us stronger but weaker,” — Hans Eisenbeis, Director of Mission & Messaging, Non-GMO Project

Non-GMO Project Unveils Consumer Research on Ultraprocessed Foods

• “Most dietary guidelines, including the Dietary Guidelines for Americans, 2020–2025, recommend eating a variety of whole foods and limiting intake of foods with added sugars,” — National Center for Health Statistics

The majority of kids’ calories come from ultraprocessed foods, data shows

• “We showed that the consumption of ultra-processed food is associated with a lowering of motile sperm cells,” — Romain Barres, Professor of Metabolic Epigenetics, University of Copenhagen

Ultra-processed foods are everywhere – including in your healthy snacks. Here’s how to stop them killing your health

This comprehensive understanding of ultraprocessed foods highlights the need for increased consumer education and public health initiatives aimed at promoting healthier dietary choices.

The majority of kids’ calories come from ultraprocessed foods, data shows