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Story summary
- Gold prices rose to Rs 1,28,200 per 10 grams ahead of Dhanteras and Diwali, up 63% year over year.
- The festive season spurred demand as buyers favor gold bars and coins over jewelry due to prices.
- Retailers report higher foot traffic and a shift toward lighter designs.
- Reserve Bank of India (RBI) has increased its gold reserves, boosting demand.
- Despite high costs, gold's cultural significance maintains festive purchases.
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