Story perspectives

WWE Embraces AI Storytelling Amid Controversy and Criticism

10/18/2025

Summary

Story summary

WWE is transitioning to artificial intelligence (AI)-based storytelling and has hired Cyrus Kowsari, Senior Director of Creative Strategy at WWE, to lead the shift.
Initial AI-generated storylines have been poorly received, including one about Bobby Lashley returning as obsessed with Japanese culture.
Critics warn AI could affect WWE storytelling quality and displace human writers.
The move is controversial and raises questions about the future of WWE programming.

History

Historical Context

WWE's transition to AI-driven storytelling in 2023 reflects broader trends in creative industries, echoing the 2016 rise of automation. The Writers Guild of America has warned of job losses, with a 20% decline in writing jobs noted in 2017. This shift raises concerns reminiscent of the challenges faced by traditional media during the digital revolution, potentially reshaping creative roles in entertainment.

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Story summary

WWE is transitioning to artificial intelligence (AI)-based storytelling and has hired Cyrus Kowsari, Senior Director of Creative Strategy at WWE, to lead the shift.
Initial AI-generated storylines have been poorly received, including one about Bobby Lashley returning as obsessed with Japanese culture.
Critics warn AI could affect WWE storytelling quality and displace human writers.
The move is controversial and raises questions about the future of WWE programming.

1 / 2