Zelensky's Fashion Evolution: From Military Garb to Tailored Suits

Ukrainian President Volodymyr Zelensky has recently transitioned from his customary military fatigues to formal attire, notably a black suit designed by Viktor Anisimov. This change was highlighted during a meeting with U.S. President Donald Trump at the White House on October 17, 2025. Trump praised Zelensky's new look, stating, “I think he looks beautiful in this jacket, yes, beautiful, I hope people notice. It’s good, it’s actually very stylish, I like it.” This sartorial shift marks a significant departure from Zelensky's military-inspired wardrobe, which has become emblematic of Ukraine's resilience since the onset of the Russian invasion in 2022.

'I think he looks beautiful': Trump gushes over Zelensky’s outfit at White House lunchTrump lauds Zelensky’s ‘stylish’ jacket at White House, says ‘hope people notice’Newsmax (website)New York Times

Viktor Anisimov, a prominent Ukrainian fashion designer, has been associated with Zelensky for nearly two decades. Initially, Anisimov's career began unexpectedly in fashion after he designed metal hangers for a hairdressing contest, leading to his participation in Ukrainian Fashion Week. His designs, characterized by a blend of avant-garde and utilitarian styles, gained acclaim, and he eventually became Zelensky's fashion consultant. Anisimov's approach to Zelensky's wardrobe has been gradual, aiming to introduce formal elements while maintaining a connection to the president's military roots.

New York Times

Zelensky's decision to wear military clothing was initially a vow of solidarity with Ukrainian soldiers. However, following a critical meeting with Trump in February 2025, where his attire was deemed inappropriate, the president began to reconsider his wardrobe choices. Anisimov's strategy involved a step-by-step introduction of formal wear, starting with a black jacket that retained a military aesthetic. This approach culminated in the design of a formal suit featuring the colors of Ukraine's flag, which Zelensky ultimately chose to wear during significant international meetings.

Trump lauds Zelensky’s ‘stylish’ jacket at White House, says ‘hope people notice’Newsmax (website)'I think he looks beautiful': Trump gushes over Zelensky’s outfit at White House lunchNew York Times

During their recent meeting, Zelensky expressed confidence in Ukraine's future, stating, “We understand that [Russian President Vladimir] Putin is not ready... with your help, we can stop this war.” His comments reflect ongoing discussions about military aid and peace negotiations, underscoring the importance of international support amidst the conflict.

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Despite the positive reception of Zelensky's new look, some critics argue that the focus on fashion detracts from the pressing issues of the war. Anisimov noted that while many are curious about Zelensky's clothing, the primary concern remains the resolution of the conflict. This sentiment was echoed by Igor Zyrianov, Anisimov's hairdresser, who remarked that people are more interested in when the war will end than in the president's attire.

New York Times

Anisimov has expressed aspirations for Zelensky to eventually wear a classic suit, indicating a desire for further evolution in the president's public image. As the war continues, the intersection of fashion and politics will likely remain a topic of interest, reflecting both the personal and national identity of Ukraine.

New York Times

• “I think he looks beautiful in this jacket, yes, beautiful, I hope people notice. It's good, it's actually very stylish, I like it.” — Donald Trump, President of the United States

Trump lauds Zelensky’s ‘stylish’ jacket at White House, says ‘hope people notice’

• “He said, ‘This looks too fashionable,’” — Viktor Anisimov, Fashion Designer

New York Times

• “My mother always says, ‘Ask him when,’” — Igor Zyrianov, Hairdresser

New York Times