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Increasing Female Participation in Tennis: The LTA Serves Programme

10/18/2025, 1:17:36 PM

Empowering Women Through Tennis

The Lawn Tennis Association (LTA) is actively working to enhance female participation in tennis through its LTA Serves programme. This initiative aims to create accessible and supportive environments for women and girls, particularly from underserved communities. Coaches like Issy and Tyra are at the forefront of this effort, recognizing the importance of fostering confidence and health through sport.

Issy, a coach involved in the programme, emphasizes the significance of girls-only sessions, stating, “We started girls-only sessions so the participants could leave behind any social anxieties around playing sport in front of boys.” She believes that sport is essential for maintaining health and building confidence in women from a young age. Issy aims to increase the number of young women and girls engaging in tennis, highlighting that enjoyment and fun are paramount in these sessions.

Tyra, an LTA Activator at Saheli Hub, a charity focused on encouraging women and girls from diverse communities in Birmingham, echoes this sentiment. She notes that many women from these communities wish to participate in sports but face barriers such as a lack of accessible and culturally sensitive activities. Tyra’s background in sports, coupled with her training as an Activator, allows her to facilitate tennis sessions that cater to these needs.

The Role of Coaches in Promoting Female Engagement

Both Issy and Tyra are committed to their roles as coaches and mentors. Tyra, who has taught various sports, expresses her desire to advance her coaching career, aiming to become an LTA Level 2 Instructor or Level 3 Coach. She passionately advocates for volunteering, stating, “100% yes. Volunteering makes me feel good because it makes others feel good.” This reflects a broader commitment within the LTA Serves programme to not only improve participation rates but also to develop a new generation of female coaches.

Broader Implications for Women’s Sports

The LTA Serves programme is part of a larger movement to enhance female representation in sports, particularly tennis, which is already one of the most gender-balanced sports. However, there remains a significant gender gap that needs to be addressed. The programme's focus on inclusivity and accessibility is crucial for ensuring that women and girls can engage in sports without barriers.

Official Statements & Responses

The LTA has publicly committed to increasing female participation in tennis, recognizing the need for targeted initiatives that address the unique challenges faced by women in sports. The association's efforts are supported by various community organizations that share the goal of promoting health and confidence among young women.

Verbatim Quotes

  • “ She also added, “Sport is essential for maintaining health and building confidence in women, especially from a young age.” — Issy, Coach
  • “When discussing the process she said, “The training was engaging, very helpful and gives you the tools needed to become a tennis Activator.” — Tyra, LTA Activator
  • “Volunteering makes me feel good because it makes others feel good.” — Tyra, LTA Activator

The LTA Serves programme represents a significant step towards closing the gender gap in tennis and fostering a supportive environment for women and girls to thrive in sports.