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NBA Expands Global Reach with China Games and India Initiatives

10/18/2025

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Summary

Story summary

The NBA's China Games in October 2025 featured the Brooklyn Nets and Phoenix Suns.
The league's partnership with Alibaba Cloud aims to deliver AI-driven fan experiences and comply with China's data laws.
In India, the NBA focuses on grassroots development to build a basketball culture in a cricket-dominated landscape.
It backs free streaming of games and youth programs to significantly increase viewership and support sustainable global fandom.

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Story summary

The NBA's China Games in October 2025 featured the Brooklyn Nets and Phoenix Suns.
The league's partnership with Alibaba Cloud aims to deliver AI-driven fan experiences and comply with China's data laws.
In India, the NBA focuses on grassroots development to build a basketball culture in a cricket-dominated landscape.
It backs free streaming of games and youth programs to significantly increase viewership and support sustainable global fandom.