Story perspectives

PGA Tour Appoints NFL Veterans to Key Leadership Roles

10/18/2025

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Summary

Story summary

Brian Rolapp, PGA Tour chief executive officer, appointed Dhruv Prasad as chief commercial officer and Paul Hicks as executive vice president of strategic communications.
Both Prasad and Hicks previously worked with Rolapp at the National Football League (NFL).
Prasad will oversee corporate partnerships and media development.
Hicks will manage communications.
Rolapp described at his August press conference that success depends on strong product and partnerships to engage fans.

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Story summary

Brian Rolapp, PGA Tour chief executive officer, appointed Dhruv Prasad as chief commercial officer and Paul Hicks as executive vice president of strategic communications.
Both Prasad and Hicks previously worked with Rolapp at the National Football League (NFL).
Prasad will oversee corporate partnerships and media development.
Hicks will manage communications.
Rolapp described at his August press conference that success depends on strong product and partnerships to engage fans.