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Amazon NASCAR Broadcast Sees 21% Drop in Viewership

10/18/2025

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Summary

Story summary

Amazon Prime Video's NASCAR broadcast aimed to modernize the sport's media presence, but viewership averaged 2.16 million, down 21% from Fox Broadcasting Company (FOX) broadcasts.
Fans expressed frustration over streaming and linked declining ratings to fewer races on network TV.
Critics note that some races saw viewer losses exceeding 1 million as the deal fragmented viewing across platforms and alienated traditional audiences.

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Story summary

Amazon Prime Video's NASCAR broadcast aimed to modernize the sport's media presence, but viewership averaged 2.16 million, down 21% from Fox Broadcasting Company (FOX) broadcasts.
Fans expressed frustration over streaming and linked declining ratings to fewer races on network TV.
Critics note that some races saw viewer losses exceeding 1 million as the deal fragmented viewing across platforms and alienated traditional audiences.