Story perspectives

Premium Media Boosts Brand Value, Sparks 40% Purchase Intent

10/18/2025

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Summary

Story summary

Premium media enhances brand value, driving 40% higher purchase intent than cheaper media, per PA Consulting and The Trade Desk Intelligence.
The study includes expert interviews and a survey of 4,500 people in the United States, United Kingdom, and France.
Sky Media will partner with Warner Bros. Discovery in Ireland and the United Kingdom starting January 2026, covering linear and streaming channels, to connect advertisers with audiences through premium content.

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Story summary

Premium media enhances brand value, driving 40% higher purchase intent than cheaper media, per PA Consulting and The Trade Desk Intelligence.
The study includes expert interviews and a survey of 4,500 people in the United States, United Kingdom, and France.
Sky Media will partner with Warner Bros. Discovery in Ireland and the United Kingdom starting January 2026, covering linear and streaming channels, to connect advertisers with audiences through premium content.