Class Action Lawsuit Filed Against On Over Squeaky Sneakers

On, a Swiss athletic shoe company, is facing a class action lawsuit filed on October 9, 2023, in the U.S. District Court in Portland, Oregon. The lawsuit alleges that several models of On's sneakers, particularly those utilizing the company's "CloudTec" technology, produce an embarrassingly loud squeak when worn. The complaint targets at least 11 sneaker styles, including the Cloud 5, Cloud 6, CloudMonster, and Cloudrunner, which retail for approximately $140 to $200 per pair.

WKRC - CincinnatiNBC NewsCustomers Sue On Cloud Over ‘Embarrassing’ Squeaky ShoesAthletic Brand ‘On’ Hit With Class Action Lawsuit Over Loud, Squeaky SneakersNewser

The plaintiffs claim that the "CloudTec" technology, designed to provide cushioned support, instead causes components to rub together, resulting in a persistent squeak with each step. While the lawsuit acknowledges that the issue may seem minor, it emphasizes that the noise disrupts daily activities, particularly for individuals like nurses who spend long hours on their feet. The complaint states, "No reasonable consumer would purchase Defendant’s shoes — or pay as much for them as they did — knowing each step creates an audible and noticeable squeak."

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Numerous customers have reported their frustrations on social media platforms such as TikTok and Reddit, sharing DIY remedies to mitigate the noise, including applying coconut oil or baby powder to the shoes. Despite these efforts, the lawsuit argues that there is no easy fix for the defect, which has left many consumers feeling embarrassed and dissatisfied with their purchases.

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The lawsuit accuses On of engaging in fraudulent business practices and a deceptive marketing scheme. Plaintiffs allege that the company has failed to address the squeaking issue and has refused to issue refunds, characterizing the noise as "normal wear and tear." The complaint seeks compensatory, statutory, and punitive damages, as well as refunds for the affected sneakers.

NBC NewsAthletic Brand ‘On’ Hit With Class Action Lawsuit Over Loud, Squeaky SneakersCustomers Sue On Cloud Over ‘Embarrassing’ Squeaky ShoesWKRC - CincinnatiClass action seeks damages for squeaky shoes

As of now, On has not publicly responded to the lawsuit or the claims made by the plaintiffs. The company, known for its rapid growth in the athletic footwear market and partially backed by tennis star Roger Federer, has built a reputation for innovation and quality. However, this lawsuit raises questions about the integrity of its marketing claims and the potential impact on its market presence.

Class action seeks damages for squeaky shoes

Critics of On's practices argue that the company has neglected consumer feedback regarding the squeaking issue, which has been widely documented. The plaintiffs contend that On's warranty does not cover the noise defect, further exacerbating customer dissatisfaction.

Athletic Brand ‘On’ Hit With Class Action Lawsuit Over Loud, Squeaky Sneakers

The lawsuit is currently seeking class certification to represent thousands of affected consumers. The outcome may influence On's future marketing strategies and product development, as well as its reputation in the competitive athletic footwear market.

Class action seeks damages for squeaky shoes

• “no reasonable consumer would purchase Defendant’s shoes — or pay as much for them as they did — knowing each step creates an audible and noticeable squeak.” — Plaintiffs in the lawsuit

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• “It sounds like you’re walking on wet gym floors, even when you’re not,” — Plaintiff describing the noise issue

Class action seeks damages for squeaky shoes

This ongoing legal battle highlights the challenges faced by companies in maintaining product quality and consumer trust in an increasingly competitive marketplace.

Class action seeks damages for squeaky shoes