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Lamine Yamal Ends Autographs Amid Controversial Merchandise Deal

10/19/2025

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Summary

Story summary

Lamine Yamal (Barcelona forward) will no longer sign autographs for fans due to an upcoming merchandise partnership that will sell signed items.
The deal aims to boost the value of signed merchandise.
His popularity surged after a record-breaking debut and Spain's Euro 2024 victory.
Fans criticized the move as "trashy" and "lame," and backlash persists despite two goals and four assists this season.

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Story summary

Lamine Yamal (Barcelona forward) will no longer sign autographs for fans due to an upcoming merchandise partnership that will sell signed items.
The deal aims to boost the value of signed merchandise.
His popularity surged after a record-breaking debut and Spain's Euro 2024 victory.
Fans criticized the move as "trashy" and "lame," and backlash persists despite two goals and four assists this season.