Back to today’s briefing

Story perspectives

Analysts Divided on Apple: Ratings Range from Buy to Underperform

10/19/2025

50 12 Full Breakdown

Summary

Story summary

DA Davidson maintained a neutral rating on Apple Inc. (AAPL) with a $250 target.
Citigroup kept a buy rating on Apple.
Melius Research issued a buy rating with a $290 target for Apple.
Jefferies downgraded Apple from hold to underperform.
The overall consensus rating remains Moderate Buy with an average target price of $248.29.

History

Historical Context

Apple Inc., founded in 1976 by Steve Jobs and Steve Wozniak, revolutionized personal computing with products like the Apple II and Macintosh. After near bankruptcy in the 1990s, Jobs' return in 1997 led to a resurgence, culminating in Apple becoming the first U.S. company to reach a $1 trillion market capitalization in 2018, reflecting its dominance in technology and consumer electronics.

1 of 2

Story summary

DA Davidson maintained a neutral rating on Apple Inc. (AAPL) with a $250 target.
Citigroup kept a buy rating on Apple.
Melius Research issued a buy rating with a $290 target for Apple.
Jefferies downgraded Apple from hold to underperform.
The overall consensus rating remains Moderate Buy with an average target price of $248.29.

1 / 2