Jess Alice Opens Inclusive Pilates Studio in Newcastle-under-Lyme

Jess Alice, 28, has opened Divinity Studios, a holistic pilates and wellbeing center located on Scott Street in Newcastle-under-Lyme. This new facility, which has relocated from Brunswick Street, aims to foster community and connection through a variety of classes, including mat and reformer pilates, yoga, breathwork, and sound healing, available seven days a week.

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Alice, who previously worked at Harplands Hospital, emphasizes inclusivity in her studio. She aims to create a welcoming environment for individuals of all ages and fitness levels, particularly those who are neuro-divergent or have disabilities. “We’re really welcoming and we want people to be themselves,” Alice stated, highlighting her commitment to making everyone feel comfortable and accepted.

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Divinity Studios is notable for being the first studio in Newcastle-under-Lyme to offer reformer pilates. Alice has plans to host various holistic and creative events, including workshops and social gatherings. She expressed enthusiasm for community engagement, stating, “I love community events and getting people together.” Upcoming events include a Diwali celebration featuring poetry and meditation.

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The studio has attracted a diverse clientele, including many middle-aged individuals recommended by physiotherapists for back pain relief. Alice noted that the studio has successfully dispelled the stereotype that pilates is solely for women, with a dedicated men’s yoga class on Tuesdays. She remarked, “It makes you feel so good because you move with a beautiful flow and breathwork.”

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In discussing her vision for Divinity Studios, Alice emphasized the importance of creating a sanctuary for mental and physical wellness. She aims to provide a space where clients can unwind and rejuvenate after a long day. “People say they have a rough day at work but then they come here and it makes them feel so much better,” she explained.

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While Alice's approach has been generally well-received, the broader pilates community has faced scrutiny regarding instructor-student dynamics. Some instructors, like Emily Kuch, have expressed concerns about the preparedness of new students in advanced classes, leading to discussions about the importance of introductory sessions. This has sparked debate over the responsibilities of instructors versus students in ensuring a smooth class experience.

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Divinity Studios plans to continue expanding its class offerings and community events, with a focus on holistic wellness and inclusivity. Alice encourages potential clients to book in advance and stay updated through social media platforms for the latest announcements.

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• “We want to highlight the reformer pilates because it’s the first ever in Newcastle and we’re very inclusive, we’re rooted in community and connection and we want the space to be a sanctuary for people to come and look after their mind, body and soul.” — Jess Alice, Owner of Divinity Studios

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• “It isn’t easy, it’s really challenging but it's a great way for all people to get fit.” — Jess Alice

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• “I’ve really thought about colours, audio and scent to get the vibe nice and relaxing. It’s really cosy and tranquil here. We have a disabled toilet downstairs and we’re neuro-diverse friendly. We’re really welcoming and we want people to be themselves, we don’t want people to feel judged by anyone - I’ve always been one for people who feel like they don’t fit in anywhere and have nowhere to go.” — Jess Alice

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