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X Unveils Marketplace for Premium Users to Buy Rare Usernames

10/20/2025

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Summary

Story summary

X launches the X Handle Marketplace for Premium Plus and Premium Business users to acquire inactive usernames, aiming to attract more paid subscribers.
The marketplace offers two categories: Priority Handles free and including full names or phrases, and Rare Handles priced from $2,500 to over $1,000,000.
Users who obtain a new handle have their old username frozen, and downgrading reverts to the original username, ending access to the new handle.

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Story summary

X launches the X Handle Marketplace for Premium Plus and Premium Business users to acquire inactive usernames, aiming to attract more paid subscribers.
The marketplace offers two categories: Priority Handles free and including full names or phrases, and Rare Handles priced from $2,500 to over $1,000,000.
Users who obtain a new handle have their old username frozen, and downgrading reverts to the original username, ending access to the new handle.