Story perspectives
Target's Trading Card Sales Surge Over $1 Billion
10/20/2025
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Story summary
- Target expects more than $1 billion in annual sales from collectible trading cards.
- In 2025, Target's trading-card sales rose 70%.
- Pokémon cards drive demand, with sales rising more than tenfold year over year.
- Walmart Marketplace online sales rose 200% in 2025.
- Market researcher Circana notes Millennials and Gen Z drive demand due to nostalgia and investment potential.
