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X Enhances iOS with AI for Focused Engagement

10/20/2025

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Story summary
  • X is testing iOS feature that keeps Like, Reply, and Repost visible while collapsing posts.
  • The change aims to reduce distraction from external links, lowering engagement.
  • Elon Musk, owner of X, said X plans to modify its recommendation system to boost linked-post reach.
  • X will remove heuristics in four to six weeks, reducing like and reply influence.
  • Grok, an AI system, will analyze content to better match users with posts.