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Apple Streams MLS Playoffs Free for Subscribers Starting October 22

10/20/2025

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Summary

Story summary

Apple will stream all Major League Soccer playoff matches for free to Apple TV subscribers, eliminating the MLS Season Pass.
The move aims to attract more viewers during the playoffs, starting October 22.
The decision follows Apple's acquisition of Formula 1 broadcasting rights, and Lionel Messi and Son Heung-Min will participate in the playoffs.
The MLS Cup will be held on December 6.

History

Historical Context

Major League Soccer (MLS) has evolved significantly since its inception in 1996, transitioning from struggling financially to securing lucrative broadcasting deals. In 2022, MLS signed a groundbreaking 10-year, $2.5 billion agreement with Apple Inc., centralizing its broadcasting rights. This shift, alongside high-profile players like Lionel Messi, aims to enhance soccer's visibility in the U.S. and reshape sports broadcasting dynamics.

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Story summary

Apple will stream all Major League Soccer playoff matches for free to Apple TV subscribers, eliminating the MLS Season Pass.
The move aims to attract more viewers during the playoffs, starting October 22.
The decision follows Apple's acquisition of Formula 1 broadcasting rights, and Lionel Messi and Son Heung-Min will participate in the playoffs.
The MLS Cup will be held on December 6.

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