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30% of Adults Fear the Dark, Study Reveals

10/20/2025

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Summary

Story summary

A Talker Research survey finds nearly 30% of adults fear the dark, especially during Halloween, according to Laura Scott of Avocado Green Mattress.
The study, commissioned by Avocado Green Mattress, finds men (33%) are more likely than women (26%) to admit this fear.
To cope, 24% sleep with a nightlight and 10% leave all lights on.
Horror films worsen sleep, with 28% reporting more awakenings and 22% lower sleep quality.

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Story summary

A Talker Research survey finds nearly 30% of adults fear the dark, especially during Halloween, according to Laura Scott of Avocado Green Mattress.
The study, commissioned by Avocado Green Mattress, finds men (33%) are more likely than women (26%) to admit this fear.
To cope, 24% sleep with a nightlight and 10% leave all lights on.
Horror films worsen sleep, with 28% reporting more awakenings and 22% lower sleep quality.