Story perspectives
US Holiday Spending to Average $890 per Person in 2025
10/20/2025
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Story summary
- The National Retail Federation (NRF) reports that US holiday spending in 2025 will average $890 per person.
- NRF notes that $628 will go toward gifts.
- Many shoppers plan to buy early to manage budgets.
- Retailers are extending promotions and prioritizing online sales.
- Sustainable shopping gains traction as consumers aim to reduce emissions by shopping early.
