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Mari Acquires TodayTix to Boost Global Live Experience Market

10/20/2025

Summary

Story summary

Ari Emanuel's company Mari has acquired TodayTix, a major theater ticketing platform.
TodayTix sells 10 million tickets annually and accounts for 15% of Broadway sales.
TodayTix will continue under CEO Brian Fenty and co-founder Merritt Baer.
Emanuel described the acquisition as a step toward making Mari a global leader in live experiences through technology that boosts engagement.
Mari's portfolio also includes the Frieze art fair and major tennis events.

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Story summary

Ari Emanuel's company Mari has acquired TodayTix, a major theater ticketing platform.
TodayTix sells 10 million tickets annually and accounts for 15% of Broadway sales.
TodayTix will continue under CEO Brian Fenty and co-founder Merritt Baer.
Emanuel described the acquisition as a step toward making Mari a global leader in live experiences through technology that boosts engagement.
Mari's portfolio also includes the Frieze art fair and major tennis events.