Story perspectives

Picture Tree Intl. Secures Rights to 'Hello Betty' Film

10/20/2025

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Summary

Story summary

Picture Tree International (Picture Tree Intl.), Berlin-based, has acquired worldwide sales rights to Hello Betty, directed by Pierre Monnard.
The film tells the story of Emmi Creola, advertising pioneer behind Betty Bossi, who became a household name in 1956.
Starring Sarah Spale, the film explores ambition and creativity in a male-dominated society.
Hello Betty premieres on November 4, 2025, with a nationwide Swiss release planned for November 20, 2025.

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Story summary

Picture Tree International (Picture Tree Intl.), Berlin-based, has acquired worldwide sales rights to Hello Betty, directed by Pierre Monnard.
The film tells the story of Emmi Creola, advertising pioneer behind Betty Bossi, who became a household name in 1956.
Starring Sarah Spale, the film explores ambition and creativity in a male-dominated society.
Hello Betty premieres on November 4, 2025, with a nationwide Swiss release planned for November 20, 2025.