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Highmark to Cover Noom App for 2 Million Members

10/21/2025

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Summary

Story summary

Highmark will cover the Noom app for nearly 2 million members starting in 2024 to assist with weight and diabetes management.
Since its launch in 2016, Noom has attracted over 45 million users, utilizing psychological research and gamification.
Highmark has protocols to evaluate users' relationships with food amid concerns about potential eating disorders.
Critics claim Noom's marketing minimizes its traditional diet components.
Highmark researchers found weight-loss surgery may be more effective and cost-efficient than GLP-1 drugs, which Noom offers through a microdose program.

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Story summary

Highmark will cover the Noom app for nearly 2 million members starting in 2024 to assist with weight and diabetes management.
Since its launch in 2016, Noom has attracted over 45 million users, utilizing psychological research and gamification.
Highmark has protocols to evaluate users' relationships with food amid concerns about potential eating disorders.
Critics claim Noom's marketing minimizes its traditional diet components.
Highmark researchers found weight-loss surgery may be more effective and cost-efficient than GLP-1 drugs, which Noom offers through a microdose program.