Story perspectives

Bryan Cranston Lauds OpenAI's Action Against Deepfake Abuse

10/21/2025

Summary

Story summary

Bryan Cranston, actor, thanked OpenAI for addressing concerns about unauthorized deepfake videos of him on Sora 2.
After Sora 2 app launched on September 30, unauthorized videos of Cranston's likeness circulated, prompting him to alert SAG-AFTRA.
OpenAI strengthened guardrails and added an opt-in policy for public figures' likenesses in response to Hollywood backlash.
SAG-AFTRA and major talent agencies joined OpenAI in supporting the NO FAKES Act to regulate unauthorized deepfakes.

History

Historical Context

The NO FAKES Act, introduced in 2023, addresses the growing threat of deepfake technology, which has raised concerns about digital impersonation since the 2019 Deepfakes Accountability Act. In 2022, backlash from public figures like Bryan Cranston highlighted the risks of unauthorized media manipulation. Supported by organizations like SAG-AFTRA, this legislation aims to protect individuals' likenesses in an increasingly digital world.

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Story summary

Bryan Cranston, actor, thanked OpenAI for addressing concerns about unauthorized deepfake videos of him on Sora 2.
After Sora 2 app launched on September 30, unauthorized videos of Cranston's likeness circulated, prompting him to alert SAG-AFTRA.
OpenAI strengthened guardrails and added an opt-in policy for public figures' likenesses in response to Hollywood backlash.
SAG-AFTRA and major talent agencies joined OpenAI in supporting the NO FAKES Act to regulate unauthorized deepfakes.

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