Back to today’s briefing

Story perspectives

Meta AI App Soars to 2.7M Daily Users

10/21/2025

50 10

Summary

Story summary

Meta AI's mobile app reached 2.7 million daily active users as of October 17, 2025, up from 775,000 four weeks earlier.
The rise follows the launch of Vibes, an AI-generated short-video feature replacing the Discover section.
Daily downloads reached about 300,000.
Analysts say strong engagement may not ensure retention after the novelty fades.

1 of 1

Story summary

Meta AI's mobile app reached 2.7 million daily active users as of October 17, 2025, up from 775,000 four weeks earlier.
The rise follows the launch of Vibes, an AI-generated short-video feature replacing the Discover section.
Daily downloads reached about 300,000.
Analysts say strong engagement may not ensure retention after the novelty fades.