Story perspectives

Kim Kardashian's Controversial Thong Sparks Outrage, Sells Out Fast

10/21/2025

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Summary

Story summary

Kim Kardashian, founder of SKIMS, launched synthetic pubic hair thongs priced at $32.
The items sold out quickly and created a waitlist amid social-media backlash.
Critics called the product "disturbingly grotesque" and accused Kardashian of exploiting body positivity for profit.
Some marketing analysts say the controversy was a calculated move to gain visibility before an investor meeting, contributing to nearly a 40% drop in positive social feedback.

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Story summary

Kim Kardashian, founder of SKIMS, launched synthetic pubic hair thongs priced at $32.
The items sold out quickly and created a waitlist amid social-media backlash.
Critics called the product "disturbingly grotesque" and accused Kardashian of exploiting body positivity for profit.
Some marketing analysts say the controversy was a calculated move to gain visibility before an investor meeting, contributing to nearly a 40% drop in positive social feedback.