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Big 12's Yormark Champions Growth, Opposes Private Equity

10/23/2025

Summary

Yormark Advocates Growth

Big 12 commissioner Brett Yormark opposes private equity investments, citing the conference's self-sufficiency and growth prospects.
He highlighted international games as a way to boost the Big 12's brand and revenue.
He supported modest expansion of the National Collegiate Athletic Association (NCAA) Tournament and College Football Playoff, proposing 76 teams.
He endorsed a 16-team playoff model to ensure fairness and support the SCORE Act to standardize NIL regulations across states.

Summary

Betts Aims High

Lauren Betts from UCLA is a leading candidate for the Big Ten Player of the Year in her senior season after averaging 20.2 points and 9.5 rebounds last year.
USC is facing difficulties due to the injury of star guard Juju Watkins and the departure of Kiki Iriafen to the WNBA, prompting a rebuild with new transfers like Kara Dunn and Londynn Jones.
Michigan State is gaining recognition for its strong roster, featuring returning players Theryn Hallock and Grace VanSlooten, along with impactful transfer Jalyn Brown.

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Yormark Advocates Growth

Big 12 commissioner Brett Yormark opposes private equity investments, citing the conference's self-sufficiency and growth prospects.
He highlighted international games as a way to boost the Big 12's brand and revenue.
He supported modest expansion of the National Collegiate Athletic Association (NCAA) Tournament and College Football Playoff, proposing 76 teams.
He endorsed a 16-team playoff model to ensure fairness and support the SCORE Act to standardize NIL regulations across states.

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