Full Breakdown
Golden State Warriors Unveil "The Town" City Edition Uniforms for 2025-26 Season
10/21/2025, 3:11:35 PM
New Uniform Design Celebrates Oakland Heritage
The Golden State Warriors have introduced their "The Town" City Edition uniforms for the 2025-26 NBA season, honoring the team's deep roots in Oakland. The new design features a cream colorway with brown accents, showcasing the iconic oak tree logo on the jersey and the Bay Bridge's suspension cables on the shorts. This uniform is a tribute to the Warriors' 47 years in Oakland, reflecting the team's commitment to its local heritage.
Player Reactions Highlight Pride in New Look
Stephen Curry and Draymond Green, two of the Warriors' star players, expressed their enthusiasm for the new uniforms in a promotional video. Curry remarked, “This jersey is phenomenal. It’s great. And you can…feel pride when you put this on and you’re representing Oakland.” Green echoed this sentiment, noting the freshness of the design: “It’s nothing like I’ve ever seen a Warriors jersey in before, but I must say, this is clean, man. The Town is fire.” Their reactions underscore the significance of the uniform as a representation of the team's identity.
Launch and Fan Engagement Initiatives
The Warriors will debut the new uniforms during a game against the Utah Jazz on November 24, 2025. Fans can purchase the jerseys starting November 11 at the Golden State Shop in Thrive City. Additionally, the first 10,000 attendees at the debut game will receive a Stephen Curry "The Town Edition" bobblehead, courtesy of the team's sponsor, Rakuten. The Warriors are also launching a Warriors x Oaklandish Town Collection of custom apparel on the same day, further engaging their fanbase.
Broader Context of NBA City Edition Uniforms
The unveiling of the Warriors' new uniforms aligns with a trend among NBA teams to celebrate local culture and history through their City Edition jerseys. Other teams, such as the Chicago Bulls and Minnesota Timberwolves, have also introduced new designs that reflect their respective cities' identities. This trend highlights the NBA's commitment to connecting teams with their communities while providing fans with unique merchandise.
Official Statements & Responses
The Warriors organization emphasized the importance of honoring Oakland through their new uniforms. The team's promotional materials highlighted the design's connection to the community, aiming to foster a sense of pride among players and fans alike.
Verbatim Quotes
- “This jersey is phenomenal,” — Stephen Curry, Golden State Warriors
- “The Town is fire. I remember these jerseys, but this color, it’s different. I didn’t expect this.” — Draymond Green, Golden State Warriors
The introduction of "The Town" City Edition uniforms not only marks a new chapter for the Warriors but also reinforces their legacy and connection to Oakland as they aim for another championship title in the upcoming season.
