Story perspectives
KPop Demon Hunters Ignite Record Halloween Costume Sales
10/21/2025
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Story summary
- The 2025 Halloween season features characters from the Netflix film KPop Demon Hunters, led by Rumi, Zoey, and Mira.
- Google Frightgeist shows these characters in the top five national spots.
- The surge in demand boosted costume sales.
- Spirit Halloween reports sold-out adult sizes.
- Halloween spending is projected to reach $13.1 billion, with 71% for costumes.
