Story perspectives

China's Micro-Drama Revenue Surpasses Box Office at $6.9B

10/21/2025

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Summary

Story summary

China's micro-drama industry generated $6.9 billion in revenue in 2024, surpassing the Chinese box office for the first time.
The short, vertical productions are designed for smartphone viewing and are watched by over 50% of China's internet users.
The government tightly regulates content, recently removing more than 1,200 series deemed inappropriate.
The industry is expanding internationally, with significant increases in downloads in the United States, Latin America, and India.

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Story summary

China's micro-drama industry generated $6.9 billion in revenue in 2024, surpassing the Chinese box office for the first time.
The short, vertical productions are designed for smartphone viewing and are watched by over 50% of China's internet users.
The government tightly regulates content, recently removing more than 1,200 series deemed inappropriate.
The industry is expanding internationally, with significant increases in downloads in the United States, Latin America, and India.