Story perspectives
Costco's Loyalty Culture Fuels Discount Shopping Revolution
10/21/2025
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Story summary
- Costco Wholesale Corporation, founded in 1983 in Seattle, operates more than 900 warehouses and serves about 145 million members.
- Membership fees fund low prices, driving Costco's business model.
- Corporate trainer Maggie Perkins notes Costco's culture underpins consumer loyalty as a positive force.
- Costco's roots trace to Sol Price, who pioneered discount shopping with FedMart and Price Club, influencing Walmart.
