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Reform UK Surges Ahead of Labour in Welsh Senedd Polling

10/22/2025, 2:08:28 PM

Reform UK Leads in Polls Ahead of Senedd Elections

A recent Beaufort Research survey indicates that Reform UK has gained a seven-point lead over Labour among Welsh voters ahead of the upcoming Senedd elections. The poll shows Reform UK at 30%, a five-point increase since June, while Labour stands at 23%, down four points. Plaid Cymru follows closely at 22%, with the Conservatives at 11% and the Greens at 9%. This polling suggests a significant shift in voter sentiment, positioning Reform UK as the largest party in Wales, although projections indicate they would not secure enough seats to form a government outright.

Seat Projections and Coalition Possibilities

Using software developed for Cavendish Consulting, projections based on the current polling suggest that Reform UK could secure 37 seats in the expanded Senedd, which will increase from 60 to 96 seats. Plaid Cymru is projected to gain 25 seats, while Labour could secure 24. The Conservatives are expected to win seven seats, the Greens two, and the Liberal Democrats one. Given these projections, a coalition between Plaid Cymru and Labour appears to be the most likely outcome, as neither party would have enough seats to govern alone.

Demographic Insights and Regional Variations

Support for Reform UK varies significantly across demographics and regions. The party has stronger backing among older voters, particularly those aged 55 and over, and among working-class C2DE social grades, where it commands 39% support. In contrast, Labour and Plaid Cymru perform better among younger and more affluent voters. Notably, Welsh speakers predominantly support Plaid Cymru at 45%, while non-Welsh speakers favor Reform UK at 33%. This demographic divide highlights the distinct electoral coalitions each party is attempting to build.

Criticism and Opposition

Labour officials, including Cabinet minister Pat McFadden, have expressed their commitment to maintaining their position in Wales, stating they will "never step aside" to allow Reform UK to gain seats. McFadden criticized both Reform and Plaid for focusing on "the politics of grievance" rather than providing constructive solutions for Wales. This sentiment reflects the party's determination to combat the rising influence of Reform UK, particularly in traditional Labour strongholds like Caerphilly.

Upcoming By-Election in Caerphilly

The immediate political landscape will be tested in the Caerphilly by-election scheduled for October 23, following the death of Labour's Hefin David. Historically a Labour stronghold, the constituency is now viewed as a battleground between Reform UK and Plaid Cymru, with analysts predicting a two-horse race. The outcome of this by-election could serve as a barometer for Labour's standing in Wales and the potential for Reform UK to capitalize on its recent polling surge.

Conflicting Reports and Polling Caveats

While the Beaufort Research poll indicates a strong lead for Reform UK, other polls, such as a YouGov survey from September, had Plaid Cymru in the lead. This discrepancy underscores the volatility of voter sentiment as the next Senedd election approaches in May 2026. Analysts caution that these polls are merely snapshots of current opinion and that significant shifts may occur as the election date nears.

Verbatim Quotes

  • “'We will never step aside,' Mr McFadden said.” — Pat McFadden, Cabinet Minister
  • “'Caerphilly has been a Labour town for a long time, that doesn't mean we take anything for granted.” — Richard Tunnicliffe, Labour Candidate
  • “The main story is that Labour's 2021 base has collapsed.” — Damian Lyons Lowe, Survation Chief Executive
  • “There's just a third of their base remaining.” — Damian Lyons Lowe, Survation Chief Executive

The evolving political landscape in Wales, marked by Reform UK's rise, presents a complex scenario as parties prepare for the upcoming elections and the implications of potential coalition governments.