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Xbox President Confirms $999 Price Amid High Demand

10/22/2025

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Story summary
  • Sarah Bond, Microsoft's Xbox President, says the price of the ROG Xbox Ally X is $999 and was set by Asus, not Microsoft.
  • The pricing decision has drawn criticism for its high cost relative to other options such as the Steam Deck.
  • Bond reported 'overwhelming demand' for the device.
  • The ROG Xbox Ally X uses AMD's Ryzen Z2 Extreme and has sold out across retailers.