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Mattel Shares Plunge 18% Amid Weak Sales Report

10/22/2025

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Summary

Story summary

Mattel, Inc., the toy maker, reported October 21, 2025 that third-quarter results missed estimates amid weak North American demand, and shares fell 18%.
North American sales fell 11.7% as consumers cut back on non-essential purchases.
Net sales were $1.74 billion, below $1.83 billion expected, with adjusted profit at $0.89 per share.
CEO Ynon Kreiz cited a shift toward direct shipping.
Mattel maintains its annual outlook and expects a strong Q4.

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Story summary

Mattel, Inc., the toy maker, reported October 21, 2025 that third-quarter results missed estimates amid weak North American demand, and shares fell 18%.
North American sales fell 11.7% as consumers cut back on non-essential purchases.
Net sales were $1.74 billion, below $1.83 billion expected, with adjusted profit at $0.89 per share.
CEO Ynon Kreiz cited a shift toward direct shipping.
Mattel maintains its annual outlook and expects a strong Q4.