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Steam's 2025 Launch: 13,000 Games, Many Fail to Sell

10/22/2025

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Summary

Story summary

Valve's Steam platform released about 13,000 games in 2025.
Under Steam's open publishing model, more than 5,000 games earned under $100.
About one-third of new titles did not recoup the $100 submission fee.
The discoverability crisis burdens developers, especially those without marketing budgets.
Forty-seven point four percent sold under 100 copies.

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Story summary

Valve's Steam platform released about 13,000 games in 2025.
Under Steam's open publishing model, more than 5,000 games earned under $100.
About one-third of new titles did not recoup the $100 submission fee.
The discoverability crisis burdens developers, especially those without marketing budgets.
Forty-seven point four percent sold under 100 copies.