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Netflix Teams with Mattel, Hasbro for KPop Demon Hunters Toys

10/22/2025

49 6 Full Breakdown

Summary

Story summary

Netflix has partnered with Mattel and Hasbro as global co-master toy licensees for KPop Demon Hunters.
The film, released June 2023, has over 325 million views.
Merchandise includes dolls, action figures, and games with spring 2026 retail.
Pre-orders for a three-pack HUNTR/X dolls begin November 12, 2025.
Hasbro will debut a themed Monopoly Deal game on January 1, 2026.

History

Historical Context

The K-Pop phenomenon gained global traction in 2012, propelled by Psy's "Gangnam Style," which became the first YouTube video to surpass 1 billion views by December 21. This success marked a significant moment in the Korean Wave, influencing merchandise sales and collaborations, such as Netflix's partnership with toy companies for KPop Demon Hunters, reshaping how media franchises engage audiences and generate revenue.

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Story summary

Netflix has partnered with Mattel and Hasbro as global co-master toy licensees for KPop Demon Hunters.
The film, released June 2023, has over 325 million views.
Merchandise includes dolls, action figures, and games with spring 2026 retail.
Pre-orders for a three-pack HUNTR/X dolls begin November 12, 2025.
Hasbro will debut a themed Monopoly Deal game on January 1, 2026.

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