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Grocery Price Survey: Sainsbury's Tops Quality Ratings in 2024

10/22/2025

47 6 Full Breakdown

Summary

Story summary

Toby Codd compared the fruit and vegetable aisles of Aldi, Sainsbury's, Waitrose, and Lidl, noting a 4.4% rise in prices in 2024.
Waitrose offered the most variety and quality but was the priciest.
Sainsbury's had fresh options but removed best-before dates to reduce waste.
Aldi provided good value with its Super 6.
Codd rated Sainsbury's 9/10, Waitrose 8/10, Aldi 7/10, and Lidl 5/10.

History

Historical Context

Since 2014, the UK grocery market has seen significant changes due to the rise of discount retailers like Aldi and Lidl, which increased Aldi's market share by 5.7%. This shift reflects evolving consumer preferences for value and sustainability, leading to a 4.4% price increase in traditional supermarkets as they adapt their pricing strategies to remain competitive in a challenging landscape.

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Story summary

Toby Codd compared the fruit and vegetable aisles of Aldi, Sainsbury's, Waitrose, and Lidl, noting a 4.4% rise in prices in 2024.
Waitrose offered the most variety and quality but was the priciest.
Sainsbury's had fresh options but removed best-before dates to reduce waste.
Aldi provided good value with its Super 6.
Codd rated Sainsbury's 9/10, Waitrose 8/10, Aldi 7/10, and Lidl 5/10.

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