Story perspectives

Ad Industry Struggles with Transparency and Competition Crisis

10/22/2025

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Summary

Story summary

The ad industry faces transparency challenges and information asymmetry around Transaction IDs (TIDs).
Server-side bidding causes publishers to receive bids from only a few major Demand-Side Platforms (DSPs), limiting pricing.
This obfuscation undermines competition and trust in the marketplace.
The industry must improve transparency, promote robust competition, and establish governance to protect participants.
Supply-Side Platforms (SSPs) and Demand-Side Platforms (DSPs) should collaborate more closely to address these issues.

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Story summary

The ad industry faces transparency challenges and information asymmetry around Transaction IDs (TIDs).
Server-side bidding causes publishers to receive bids from only a few major Demand-Side Platforms (DSPs), limiting pricing.
This obfuscation undermines competition and trust in the marketplace.
The industry must improve transparency, promote robust competition, and establish governance to protect participants.
Supply-Side Platforms (SSPs) and Demand-Side Platforms (DSPs) should collaborate more closely to address these issues.