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Couple's Diaper Business in Africa Hits 3.2 Billion Yuan

10/22/2025

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Summary

Story summary

Shen Yanchang and Yang Yanjuan, a couple, built a diaper business in Africa that generates 3.2 billion yuan annually.
They are graduates of Harbin Engineering University who identified a market gap after Shen Yanchang's Nigeria experience.
They founded a company in Guangzhou in 2000 that evolved into Sunda International Group by 2004.
They launched Softcare in 2009 to address hygiene issues for African families with diapers and sanitary pads.

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Story summary

Shen Yanchang and Yang Yanjuan, a couple, built a diaper business in Africa that generates 3.2 billion yuan annually.
They are graduates of Harbin Engineering University who identified a market gap after Shen Yanchang's Nigeria experience.
They founded a company in Guangzhou in 2000 that evolved into Sunda International Group by 2004.
They launched Softcare in 2009 to address hygiene issues for African families with diapers and sanitary pads.