Story perspectives

NBA and WNBA Team Up with AWS for Fan Engagement

10/22/2025

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Summary

Story summary

The National Basketball Association (NBA) and Women's National Basketball Association (WNBA) will partner with Amazon Web Services (AWS) and Xfinity for enhanced fan engagement in the 2025-26 season.
AWS will launch NBA Inside the Game, an AI-powered platform delivering advanced stats across NBA digital channels.
The collaboration aims to simplify access to over 1,300 games annually, improve streaming quality, and includes Xfinity Sports Zones and Multiview for games.

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Story summary

The National Basketball Association (NBA) and Women's National Basketball Association (WNBA) will partner with Amazon Web Services (AWS) and Xfinity for enhanced fan engagement in the 2025-26 season.
AWS will launch NBA Inside the Game, an AI-powered platform delivering advanced stats across NBA digital channels.
The collaboration aims to simplify access to over 1,300 games annually, improve streaming quality, and includes Xfinity Sports Zones and Multiview for games.