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NASCAR 2025 Season: Tide and Krispy Kreme Join Lineup

10/22/2025

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Summary

Story summary

NASCAR's 2025 season features new sponsorships from Tide and Krispy Kreme.
Tide's sponsorship includes branding during the Phoenix championship weekend on Michael McDowell, the NASCAR driver, in the No. 71 car.
Fans express nostalgia for Tide's long history in the sport.
NASCAR aims to attract new and returning brands, with more consumer sponsors expected before 2026, and positions the finale as a major marketing event.

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Story summary

NASCAR's 2025 season features new sponsorships from Tide and Krispy Kreme.
Tide's sponsorship includes branding during the Phoenix championship weekend on Michael McDowell, the NASCAR driver, in the No. 71 car.
Fans express nostalgia for Tide's long history in the sport.
NASCAR aims to attract new and returning brands, with more consumer sponsors expected before 2026, and positions the finale as a major marketing event.