Story perspectives

NHL Pioneers Prediction Markets to Boost Fan Engagement

10/22/2025

Summary

Story summary

The National Hockey League (NHL) partnered with Kalshi and Polymarket, becoming the first major North American sports league to embrace prediction markets.
The multiyear agreement allows Kalshi and Polymarket to use NHL logos and data to boost fan engagement during broadcasts.
NHL Business President Keith Wachtel highlighted the potential for broader interaction with fans.
Traditional sportsbooks are increasingly exploring entry into prediction markets, signaling a shift toward mainstream acceptance.

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Story summary

The National Hockey League (NHL) partnered with Kalshi and Polymarket, becoming the first major North American sports league to embrace prediction markets.
The multiyear agreement allows Kalshi and Polymarket to use NHL logos and data to boost fan engagement during broadcasts.
NHL Business President Keith Wachtel highlighted the potential for broader interaction with fans.
Traditional sportsbooks are increasingly exploring entry into prediction markets, signaling a shift toward mainstream acceptance.