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Singles Day Soars: Over 80 Brands Hit Sales Milestones

10/23/2025

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Story summary
  • China's Singles Day shopping festival launched with strong sales driven by e-commerce platforms offering discounts and promotions.
  • The festival is extended to nearly four weeks.
  • In the first hour, over 80 brands surpassed 100 million yuan in sales.
  • Tmall plans to distribute 50 billion yuan in shopping coupons.
  • Topsports International reported a 5.3% GDP increase in H1 2025 as the sportswear sector adapts to changing consumer behaviors.