Story perspectives

Millennials Drive Boutique Fitness Boom, Pilates Leads 2026

10/23/2025

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Summary

Story summary

Xplor Mariana Tek's 2026 Boutique Fitness Industry Report states attendance is expected to exceed pre-pandemic levels, with Millennials accounting for 49% of attendance.
Class prices rose 6% year over year.
Pilates remains the leading modality, with 43% of studios offering it.
The Fit Guide evaluated Miami studios, showing they excel in hospitality and have the second-highest global score.
Gen Z's participation in boutique fitness increased by 11% over three years.

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Story summary

Xplor Mariana Tek's 2026 Boutique Fitness Industry Report states attendance is expected to exceed pre-pandemic levels, with Millennials accounting for 49% of attendance.
Class prices rose 6% year over year.
Pilates remains the leading modality, with 43% of studios offering it.
The Fit Guide evaluated Miami studios, showing they excel in hospitality and have the second-highest global score.
Gen Z's participation in boutique fitness increased by 11% over three years.