Full Breakdown
Amazon Prime Video to Stream NFL's Black Friday Game Globally
10/23/2025, 2:37:21 PM
Historic Global Broadcast of NFL Game
On November 28, 2025, Amazon Prime Video will stream the NFL's Black Friday game between the Philadelphia Eagles and Chicago Bears, marking the first time an NFL event will be broadcast globally on the platform. The game, which will kick off at 3:00 PM ET at Lincoln Financial Field in Philadelphia, will be available for free to viewers in over 240 countries and territories, although it will not be accessible in Canada and certain other regions. This initiative is part of Amazon's ongoing partnership with the NFL, which has been in place since 2017.
Expanded Sports Programming on Black Friday
The Black Friday Football game is a centerpiece of a broader lineup of live sports programming on Prime Video, which will include over 12 hours of coverage. The day will start with the PGA Tour's "The Skins Game" at 9:00 AM ET, followed by pregame coverage for the NFL matchup at 1:30 PM ET. After the Bears-Eagles game, Prime Video will transition to an NBA doubleheader featuring the Milwaukee Bucks against the New York Knicks at 7:30 PM ET and the Dallas Mavericks facing the Los Angeles Lakers at 10:00 PM ET.
Official Statements on the Global Broadcast
Jay Marine, Head of Prime Video U.S., Global Sports, expressed enthusiasm about the event, stating, “We are thrilled to expand our relationship with the NFL and present Black Friday Football to the millions of fans we serve around the world. Black Friday is becoming one of the best sports holidays of the year.” Hans Schroeder, NFL Executive Vice President of Media Distribution, echoed this sentiment, emphasizing the importance of expanding the NFL's reach: “Expanding the availability of our games to NFL fans around the world is a key priority for us.”
Enhanced Viewing Experience
The global broadcast will feature additional language options, including Spanish, French, and Portuguese, and will incorporate advanced features such as Rapid Recap, High Definition-HDR video, and Next Gen Stats powered by Amazon Web Services in select regions. This approach aims to enhance the viewing experience for a diverse international audience.
Criticism & Opposition
While the initiative is largely seen as a positive step for expanding the NFL's global footprint, there are concerns regarding how Amazon will manage advertising in countries outside the U.S. Critics question the effectiveness of monetizing the broadcast in regions where the NFL has less established viewership.
What's Next for Amazon and the NFL
Following the Black Friday game, Prime Video will continue to broadcast NFL content, including regular-season games and other sports events. The partnership aims to solidify Amazon's position as a major player in live sports broadcasting, particularly as the NFL seeks to engage new fans internationally.
This historic Black Friday game not only represents a significant milestone for Amazon and the NFL but also underscores the growing trend of sports streaming in the digital age, catering to an increasingly global audience.
