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Reebok Unveils Smart Ring: Competes with Oura, Samsung

10/23/2025

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Summary

Story summary

Reebok launches the Reebok Smart Ring at $249, its first wearable, targeting competition with Oura and Samsung.
The ring ships only in the United States and plans international rollout.
It tracks heart rate and sleep and integrates with the Reebok Fitness App, which requires a $99 annual subscription after the first year.
Made from titanium, the ring delivers up to seven days of battery life for fitness and everyday use.

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Story summary

Reebok launches the Reebok Smart Ring at $249, its first wearable, targeting competition with Oura and Samsung.
The ring ships only in the United States and plans international rollout.
It tracks heart rate and sleep and integrates with the Reebok Fitness App, which requires a $99 annual subscription after the first year.
Made from titanium, the ring delivers up to seven days of battery life for fitness and everyday use.