Full Breakdown
Luke Combs Expands Category 10 Brand to Las Vegas Strip
10/23/2025, 3:04:56 PM
Overview of the New Venue
Country music artist Luke Combs, a two-time CMA Entertainer of the Year, is set to open a second location of his popular Category 10 brand at the Flamingo Las Vegas, with construction already underway. This new venue is scheduled to open in the fall of 2026 and will span approximately 34,000 square feet across three stories. The establishment will feature several themed areas, including Hurricane Hall, The Beautiful Crazy Women’s Lounge, The Still, and The Eye Rooftop, all designed to offer a unique experience for fans and visitors.
Venue Features and Design
Hurricane Hall, located on the first floor, will serve as the main dining area, featuring three bars, a central stage, and a dance floor. This space is designed to provide a concert-quality atmosphere with state-of-the-art video, sound, and lighting systems, hosting daily performances and free line dancing lessons. The Beautiful Crazy Women’s Lounge will be a distinctive area within the women’s restroom, complete with a champagne bar and Hollywood-style vanity mirrors.
On the second floor, The Still will offer an intimate setting with a curated selection of bourbons handpicked by Combs, along with an outdoor patio for scenic views. The third level, The Eye Rooftop, will feature a DJ booth, dance floor, and bar, providing panoramic views of the Las Vegas Strip.
Official Statements and Responses
Luke Combs expressed his enthusiasm for the new venture, stating, “I am stoked about having a second Category 10 location in Las Vegas. 2026 was already going to be an awesome year, but this takes it to the next level. I can’t wait for Bootleggers to have their own place to party on The Strip.” Colin Reed, Executive Chairman of Ryman Hospitality Properties, emphasized the importance of securing a prime location for Category 10, noting the UK’s significant contribution to international visitors in Las Vegas.
Dan Walsh, Senior Vice President and General Manager of the Flamingo, highlighted that the addition of Category 10 will enhance the energy of the resort, which has already seen a transformation with new experiences like the Go Pool and Gordon Ramsay Burger.
Criticism and Opposition
While the expansion of Category 10 is anticipated to attract visitors, some critics point to the challenges facing the Las Vegas Strip, including declining tourist numbers and rising costs. Reports indicate that visitation has decreased compared to record highs in previous years, leading to concerns about the sustainability of new ventures in the area.
What's Next for Category 10
As the opening date approaches, updates regarding the venue's progress and features will be available on the official website, category10.com/lasvegas. The launch of Category 10 in Las Vegas coincides with Combs' highly anticipated 2026 tour, which includes over 20 dates across Europe and North America, marking a significant milestone in his career.
Conclusion
The introduction of Luke Combs' Category 10 to the Las Vegas Strip represents a significant development in the city's entertainment landscape, merging live music, dining, and a vibrant atmosphere. As the venue prepares to open in 2026, it aims to provide a unique experience for fans and contribute to the ongoing evolution of Las Vegas as a premier entertainment destination.
